About Us

About Us

- Leadership has never been more important
- Reframe is an industry leader in enhancing the effectiveness and capacity of leaders at all levels.

What we do: Maximize Leadership Potential

We deliver both public leadership and customized leadership programs. Many our customized clients are on the Top 50 of Best Companies in Canada. Our customized programs have a track record of creating transformative change within organizations.

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Our Services

Tailored solutions to meet your needs on-line and in person.

Personal Wellness

  • Enhance Energy
  • Emotional Well-being.
  • Nutritional and Fitness Coaching

Coaching Individual & Group

  • CEO and Executive Team Coaching
  • Board-Level Coaching and Support
  • Individual Leadership Coaching

Leadership Development

  • Leadership Development at the Identity Level
  • Creating Presence, Resilience and Capacity
  • Lead and Empower Others and Teams

Team Development

  • Enhance Team Relationships
  • Communication and Accountability
  • Create Strategic Clarity and Ability to Execute
  • Enhance Meeting Effectiveness

Organizational Development

  • Strategic Clarity and Direction
  • Executive Team Alignment and Engagement
  • Defining and Transforming Culture

Our Online Programs

Reframe's online programs are highly experiential and are guaranteed to engage learners and create impact.
Leading Self & Personal Wellness
Leading Others
Senior & Executive Leadership

Meet the Reframe Team

Hi and nice to meet you! This is our brave team. We work very hard to provide an awesome experience for you.

LARRY HULSMANS

COMPLEXITY, COACHING, LEADERSHIP

Larry has deep experience in the development of leadership in others spanning more than 25 years in the private….See bio

COIN FUNK

INNOVATION & CREATIVITY

Colin Funk has spent the last 25 years working as a facilitator, director and theatre producer throughout western….See bio

GINETTE GAMACHE

WELLNESS, CULTURE, COMMUNICATION

Ginette is an experienced coach, facilitator, educator, and counsellor. Ginette has a Bachelors of Education….See bio

VIVIAN GAMACHE-CLEWS

FITNESS & NUTRITION

Vivianne is very passionate about health and wellness and understands the principles of good nutrition and h….See bio

FRANC GODRI

BRAIN SCIENCE, LEADERSHIP, CULTURE

As an officer, pilot, international arms inspector and corporate executive, Franc worked and led within deeply ingrained leadership and performance cultures….See bio

MIKE SHAW

EXPERIENTIAL LEARNING & CHALLENGE

Mike has been an experiential facilitator  for over 25 years. He has gained a strong reputation for his ability to create an environment of trust, safety and confidence….See bio

ERIN WADDELL

COACHING & LEADERSHIP

As a Professional Certified Coach (PCC) and member of the International Coaching Federation, Erin focuses on practical leadership development…..See bio

Testimonials

Julia Deans President and CEO, Habitat for Humanity Canada

Larry has provided invaluable support to our national organization including through 360 and other leadership assessments, individual coaching, and board advice. He never fails to offer a valuable perspective and an objective but empathetic approach, and is always responsive and easy to connect with.

Mike Hoffort President and Chief Executive Officer - Farm Credit Canada

Larry has been a trusted advisor and coach to both new and long tenured leaders at FCC for almost two decades. His ability to help individual leaders unlock their full potential to successfully serve their employees and support the achievement of FCC’s business objectives is invaluable.

Pauline Smale CEO - The Family Centre

The Family Centre has been working with Reframe Leadership Inc for over 10 years. Larry Hulsmans customized strategic planning sessions with our board and executive leadership team which provided us with a clear vision and systematic way forward. Larry is engaging, knowledgeable, current and the ultimate professional. As such I chose to access his coaching services as well. I recommend Reframe Leadership Inc. to my colleagues without hesitation.

Andrew Cartmell President & CEO - SGI

Larry is a key partner in our journey designing and implementing an intentional culture - a culture that will support our company in a business environment that is fast paced and rapidly changing. Larry and Reframe have made a difference and the proof is that our employee engagement scores jumped 6 points in a time of major change."

Carole Stevenson-Roy Director, Corporate Communications and Learning - Alberta Motor Association

The two days the Reframe team facilitated were just amazing. Full stop! Your team can roll with change with grace. They were using our cultural language and weaving in important ideas like TYLF regularly (loved that). Most importantly I think, they did a fantastic job demonstrating their expertise in a fun, accessible and engaging way.

Janine Hynd-Johnson Director SGI

I am and will be forever grateful and live in gratitude each and every day for being a part of the SGI co-facilitation group with Reframe. Each facilitator that I worked with working with your company taught me something different (I was blessed to work with 5!!!).

Janice Watson Vice President Human Resources - G3 Canada Limited

Reframe was extremely effective as they worked with the executive team to define a leadership vision and culture that would serve the company’s strategy. The executive were able to work through and define critical leadership and culture behaviours while developing their own skill and ability to model and coach. The end result, was an executive team that moulded into one team - one culture.