Welcome to
Reframe Leadership
And Wellness

Supporting leaders and organizations for over 25 years.


In todays complex, ever-changing world leadership has never been more important.

Effective leaders  ….

    • Unite people to achieve impactful actions and results, unlocking potential, and boosting engagement.
    • Demonstrate emotional intelligence, resilience, courage, and unwavering integrity.
    • Possess deep self-knowledge, including gifts, strengths, and purpose, to remain steadfast in adversity.
    • Are able to deal with challenges with a powerful ease while maintaining perspective  and lightness.
    • Support others generously and are able to accept  support from others.
    • Adopt a growth mindset and continually seeks self-improvement through feedback.
    • Confidently handle change, motivate courageous action in others, and maintain their integrity and values during adversity.
    • Are deeply invested in others’ growth and development, aiding them in reaching their fullest potential.

About Us

Reframe is an industry leader in enhancing the effectiveness and capacity of leaders at all levels.

Maximizing Leadership Potential

We deliver both public leadership and customized leadership programs. Many of our customized clients are in the Top 50 Best Companies in Canada. Our customized programs have a track record of creating transformative change within organizations.


Our Services

Tailored solutions to meet your needs on-line and in person.

Personal Wellness

  • Enhance Energy
  • Emotional Well-being.
  • Nutritional and Fitness Coaching

Coaching Individual & Group

  • CEO and Executive Team Coaching
  • Board-Level Coaching and Support
  • Individual Leadership Coaching

Leadership Development

  • Leadership Development at the Identity Level
  • Creating Presence, Resilience and Capacity
  • Lead and Empower Others and Teams

Team Development

  • Enhance Team Relationships
  • Communication and Accountability
  • Create Strategic Clarity and Ability to Execute
  • Enhance Meeting Effectiveness

Organizational and Board Development

  • Strategic Clarity and Direction
  • Executive Team Alignment and Engagement
  • Defining and Transforming Organizational Culture
  • Board Effectiveness and Strategic Planning

Our Online Programs

Reframe's online programs are highly experiential and are guaranteed to engage learners and create impact.
Leading Self & Personal Wellness
Leading Others
Senior & Executive Leadership

It starts with
your wellness...

Our emotional well-being, our mindset, nutrition, diet and exercise has never been more important. Allow us to help you maximize your health and well-being.

Meet the Reframe Team



Larry has deep experience in the development of leadership in others spanning more than 25 years in the private….See bio



Colin Funk has spent the last 25 years working as a facilitator, director and theatre producer throughout western Canada….See bio



Ginette is an experienced coach, facilitator, educator, and counsellor. Ginette has a Bachelors of Education….See bio



Vivianne is very passionate about health and wellness and understands the principles of good nutrition and h….See bio



As an officer, pilot, international arms inspector and corporate executive, Franc worked and led within deeply ingrained leadership and performance cultures….See bio



Mike has been an experiential facilitator  for over 25 years. He has gained a strong reputation for his ability to create an environment of trust, safety and confidence….See bio



As a Professional Certified Coach (PCC) and member of the International Coaching Federation, Erin focuses on practical leadership development…..See bio


Mike Hoffort President and Chief Executive Officer - Farm Credit Canada

Larry has been a trusted advisor and coach to both new and long tenured leaders at FCC for almost two decades. His ability to help individual leaders unlock their full potential to successfully serve their employees and support the achievement of FCC’s business objectives is invaluable.

Carole Stevenson-Roy Director, Corporate Communications and Learning - Alberta Motor Association

The two days the Reframe team facilitated were just amazing. Full stop! Your team can roll with change with grace. They were using our cultural language and weaving in important ideas like TYLF regularly (loved that). Most importantly I think, they did a fantastic job demonstrating their expertise in a fun, accessible and engaging way.

Pauline Smale CEO - The Family Centre

The Family Centre has been working with Reframe Leadership Inc for over 10 years. Larry Hulsmans customized strategic planning sessions with our board and executive leadership team which provided us with a clear vision and systematic way forward. Larry is engaging, knowledgeable, current and the ultimate professional. As such I chose to access his coaching services as well. I recommend Reframe Leadership Inc. to my colleagues without hesitation.

Andrew Cartmell President & CEO - Saskatchewan Government Insurance

Larry is a key partner in our journey designing and implementing an intentional culture - a culture that will support our company in a business environment that is fast paced and rapidly changing. Larry and Reframe have made a difference and the proof is that our employee engagement scores jumped 6 points in a time of major change."

Janice Watson Vice President Human Resources - G3 Canada Limited

Reframe was extremely effective as they worked with the executive team to define a leadership vision and culture that would serve the company’s strategy. The executive were able to work through and define critical leadership and culture behaviours while developing their own skill and ability to model and coach. The end result, was an executive team that moulded into one team - one culture.

Janine Hynd-Johnson Director - Saskatchewan Government Insurance

I am and will be forever grateful and live in gratitude each and every day for being a part of the SGI co-facilitation group with Reframe. Each facilitator that I worked with working with your company taught me something different (I was blessed to work with 5!!!).

Julia Deans President & CEO - Habitat for Humanity Canada

Larry has provided invaluable support to our national organization including through 360 and other leadership assessments, individual coaching, and board advice. He never fails to offer a valuable perspective and an objective but empathetic approach, and is always responsive and easy to connect with.

Contact Us

Get in touch with us 

  • info@reframenow.com
  • Reframe Leadership Box 2206, Banff, Alberta, Canada T1L1B9
Contact Form Demo