Larry Hulsmans
MBA, PCC
Founder and CEO
Reframe founder with over 25 years of experience in leadership development, team effectiveness and coaching.
Full bioAbout Reframe
Twenty-five years at the frontier of complexity leadership.
Reframe has been supporting leaders at every level, and organizations through large-scale change, for twenty-five years. Built on Hold, Adapt, Shape, a practice for staying grounded, adapting to what's changing, and shaping coordinated action under real pressure.
Our work integrates Complexity Leadership Theory, adult development, nervous-system science and systems thinking into one integrated architecture.
Our practice
Every level
executive, organizational & individual development and coaching
Canada
based, serving internationally
Diagnostic first - every engagement begins with the load you actually carry, not an off-the-shelf program.
- 25+ years of practice
- PCC-credentialed. MBA.
- A seven-person facilitator practice
- Trusted by CEOs across two decades of tenure
The Team
Senior practitioners, not junior associates.
Every engagement is led by the people you see here - practitioners with decades of lived experience helping leaders and organizations move through complexity, shift culture, and deliver results that hold.
Ginette Gamache
B.Ed, MCPsy
Facilitator & Coach
Coach, facilitator and counselor helping people develop insights to be more effective leaders and coaches.
Full bio
Erin Waddell
PCC
Facilitator & Coach
Professional Certified Coach focused on practical leadership development, one-on-one and workshop-based.
Full bio
Richard Monette
MA, BSc, BEd
Facilitator & Coach
Performance coach with over 35 years of experience across business, education and sport.
Full bio
Colin Funk
Creative Lead
Creative process facilitator developing leadership through experiential and theater-based work.
Full bio
Franc Godri
BA, PCC
Facilitator & Coach
Leadership and performance culture experience, drawing on a military and aviation background.
Full bio
Mike Shaw
Facilitator & Coach
Experiential and outdoor education facilitator with over 25 years of experience, ACMG/ACCT certified.
Full bioTrusted Partners
Trusted where the stakes are public.
A selection of the institutions and enterprises Reframe has served
“Larry has been a trusted advisor and coach to both new and long tenured leaders at FCC for almost two decades. His ability to help individual leaders unlock their full potential to successfully serve their employees and support the achievement of FCC’s business objectives is invaluable.”
Mike HoffortPresident & CEO · Farm Credit Canada
(08) - Connect
Start with a conversation.
Thirty minutes, confidential, no obligation. We'll explore the challenge you're facing and whether Reframe is the right fit.